In this blog post I've collected a few logo design evolutions to show the transformation of particular brand's logo and their message. The evolution is all about making the message simpler & stronger. If the message of a brand is graphically simplified in order to make it stronger, then it will be easier for us to understand and remember it. Over the past we can see changes that go towards simpler lines and fever colors.
I try to follow this simple & strong idea in my own work.