Back in July I had a great opportunity to see and photograph the Great Wall of China, on a photowalk lead by Joseph Linaschke. We arrived in the late afternoon and stayed through the beautiful sunset. As the sun was setting, colors changed dramatically and the views became even more mystical. With every step taken I marveled more this amazingly built structure and thought of those who built and those who guarded it.
Recently I was asked to design a logo for a new rental company in San Marino, Italy. The rental company is specialized in renting luxury cars and yachts. They asked me for a simple logo with including both types of transportation subtle. That ment no cars, no yachts, no color other than black and white.
I've designed a symbol that can be seen as road, sail or a wave. Adding a non traditional type to emphasize the relaxation the luxury car/yacht gives you in a beautiful inviroment as San Marino. In the process of designing this logo, there were also this two logos made, but they were not as effective as the chosen one.
How many different apple logos have you seen in your life? How many different drawings of an apple? A LOT! There has been zillion apple drawings and graphics through the centuries. How can I create something new, something unseen. It was a challenging task to design an apple logo for a small family run apple farm. But I have bitten that apple and I loved every step of the creative way. I'd like to share the process of creating that logo.
Vdovič apple farm right on the edge of Slovenian boarder. (the last hills in the background are in Austria)
Previously the family use to share brand name and identity with local apple farms. Now they have decided that they want to be on the market with their own brand. With the logo I wanted to show how important every apple is to this family and how they are passionate to make a quality product that is not just pretty looking, but also very healthy.
I started to draw apple after apple...after apple. With all the drawings in front of me, I realized that there is a direction that I've been following. I wanted to create a heart within an apple. Here you can see the evolution:
Finally I was pleased with the symbol I've created. With choosing the right color for the logo, I left behind any idea of a red & green combination and went for a green & green combination between the symbol & type to emphasize freshness and tradition.
The family embraced new identity with joy and enthusiasm to show their image publicly. Among with the logo I also created identity package, where I included stationary, packaging design and design on their main transportation vehicle.
This thought has been haunting me for years now and finally I feel it is time to do it. This year has been crazy with travel and work and there's no real record of it. So here it is - my personal blog, where I'll be sharing my graphic design work, my travels and adventures with you.
A huge weight just fell on off my chest. :)